Sales Training with Mike Archer (NEW) – Page

Mike is the oldest son in the Archer Family, and briefly worked at Archer Travel from 1991-1994. He went back to his first love, selling yearbooks to schools, in mid-94. In his twenty seven years in the yearbook industry, he delivered almost twenty two million dollars in volume to both Taylor Publishing Company (1984-91) and Walsworth yearbooks (1994-2014). He worked with approximately 120 schools in that period. In addition, he was on the initial advisory committee at Walsworth to set up a mentoring program for new hires. He personally trained one a year during his tenure.
In 1980, Mike took a sales training course from Sales Training Institute in Seattle, and liked the material so much that he was invited to become a trainer. He did so for five years as a part time instructor in the evenings. The Archer Travel Course is based on this course.
On a personal note, Mike played fastpitch softball until he was 50, compiling a lifetime batting average of well over .300. A teacher at heart. He then taught young ladies how to pitch, running a pitching clinic for 20 years, teaching well over 400 girls how to pitch.
Mike has been married to Mary for 50 years, has four awesome kids, and six thriving grandkids.